Visual broadcast meteorology: communicating the weather story

Keeling, Simon James (2009). Visual broadcast meteorology: communicating the weather story. University of Birmingham. Ph.D.

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Abstract

Many millions of people watch television weather forecasts everyday, but a detailed analysis of the information such forecasts convey and how and why viewers watch them has not previously been undertaken. New technology is presenting television stations with both challenges and opportunities. Viewers no longer have to rely on watching a forecast at a time dictated by the television station, they can now choose when, where and how to watch forecasts. This thesis reviews the visual presentation of weather forecasts from paintings of the 14th Century to the latest on-demand technology. Viewers are surveyed to assess their recall of weather forecasts and their preferences for how information should be presented, displayed and broadcast in order to maximise audience figures and the financial attractiveness of the television weather forecast to potential sponsors or licence fee payers. Using the results of the research, a proposal is made for the creation of an internet based television weather channel.

Type of Work:

Thesis (Doctorates > Ph.D.)

Award Type:

Doctorates > Ph.D.

Supervisor(s):