Browse by Supervisor

Mora Avila, Paulo César (2015). User-generated advertising: the effects of consumer-created brand videos and self-construal on brand attitudes. University of Birmingham. Ph.D.

Istanbulluoğlu, Doğa (2014). An exploration of consumers’ online complaining behaviour on Facebook. University of Birmingham. Ph.D.

Stone, Russel John (2020). Determinants of influence in electronic word of mouth communication within Facebook. University of Birmingham. Ph.D.

Kumakura, Taeko (2013). Roles of knowledge and networks in SME internationalisation. University of Birmingham. M.Res.