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Ford, Samantha Annabelle ORCID: https://orcid.org/0000-0002-6605-6045 (2024). Investigating the creative use and effectiveness of figurative communication in advertising: a collaboration with marketing practitioners. University of Birmingham. Ph.D.

Ford, Samantha Annabelle (2019). The visual language of virtual product design: the semiotics of colour and shape in smartphone app icons. University of Birmingham. M.A.