The organisation and economic geographies of marketing and public relations businesses in the West Midlands

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accepted http://eprints.org/relation/hasVolatileVersion http://etheses.bham.ac.uk/id/document/18912 http://eprints.org/relation/hasVersion http://etheses.bham.ac.uk/id/document/18912 http://eprints.org/relation/hassmallThumbnailVersion http://etheses.bham.ac.uk/id/document/18912 http://eprints.org/relation/hasVolatileVersion http://etheses.bham.ac.uk/id/document/18913 http://eprints.org/relation/hasVersion http://etheses.bham.ac.uk/id/document/18913 http://eprints.org/relation/haspreviewThumbnailVersion http://etheses.bham.ac.uk/id/document/18913 http://eprints.org/relation/hasVolatileVersion http://etheses.bham.ac.uk/id/document/18914 http://eprints.org/relation/hasVersion http://etheses.bham.ac.uk/id/document/18914 http://eprints.org/relation/hasIndexCodesVersion http://etheses.bham.ac.uk/id/document/18914 18912 2 35302 document 18912 small.png image/png 2e3e7dc5dee312590bc2a42c467dc821 MD5 2922 2012-03-28 16:44:54 http://etheses.bham.ac.uk//id/eprint/878/2/small.png 878 2 2 image/png thumbnail_small Thumbnail Documents conversion from application/pdf to thumbnail_small en staffonly

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http://eprints.org/relation/isVersionOf http://etheses.bham.ac.uk/id/document/18911 http://eprints.org/relation/isVolatileVersionOf http://etheses.bham.ac.uk/id/document/18911 http://eprints.org/relation/isIndexCodesVersionOf http://etheses.bham.ac.uk/id/document/18911 archive 4031 disk0/00/00/08/78 2012-03-28 16:44:48 2020-07-01 02:40:05 2012-03-28 16:44:48 thesis show 0 Williams Stephen Daniels Peter Bryson John ftp://ubira.bham.ac.uk/eTheses/878_Williams/ University of Birmingham The organisation and economic geographies of marketing and public relations businesses in the West Midlands unpub G1 HC 10col_life Author happy for thesis to be openly accessible, however, case studies may be recognised, so Library has restricted open e-access for 10 years after award. OK to supply on request, or to EThOS. This thesis examines the marketing and public relations industries in a sub-region of the West Midlands GOR, which stretches from Birmingham to the country towns and villages of Warwickshire and Worcestershire. The area is characterised as a hotspot for particular knowledge intensive businesses and entrepreneurial activity. By undertaking a whole sector analysis the formation and embeddedness of firms within the tight-knit marketing and PR community are elucidated. Examining acts of entrepreneurship and firm formation highlight the importance of different factors in the individual decision-making processes of new enterprise start-ups. This produces a plethora of small business organisations that service clients at distance using information and communication technologies (ICT), coupled with the concomitant industry expertise and contacts. There is a stretching of networks, enabled by ICT, whereby pre-existing relationships continue to be exploited. Consequently all firms, including home-based businesses and micro firms are easily established and represent a plethora of business models engaging in networks at a range of spatial scales. This thesis argues that BPS sectors are characterised by a plurality of business organisations which are crucial for the continual development of the sectors. Integral to this are ICT which facilitate a set of extensively and intensively flexible business organisations. 2010-07 2010-06 graduation 2934927 eng author unchecked This unpublished thesis/dissertation is copyright of the author and/or third parties. The intellectual property rights of the author or third parties in respect of this work are as defined by The Copyright Designs and Patents Act 1988 or as modified by any successor legislation. Any use made of information contained in this thesis/dissertation must be in accordance with that legislation and must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the permission of the copyright holder. public 426 University of Birmingham School of Geography, Earth and Environmental Sciences d_ph na 2010-07 graduation