The organisation and economic geographies of marketing and public relations businesses in the West Midlands

Williams, Stephen (2010). The organisation and economic geographies of marketing and public relations businesses in the West Midlands. University of Birmingham. Ph.D.

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Abstract

This thesis examines the marketing and public relations industries in a sub-region of the West Midlands GOR, which stretches from Birmingham to the country towns and villages of Warwickshire and Worcestershire. The area is characterised as a hotspot for particular knowledge intensive businesses and entrepreneurial activity. By undertaking a whole sector analysis the formation and embeddedness of firms within the tight-knit marketing and PR community are elucidated.

Examining acts of entrepreneurship and firm formation highlight the importance of different factors in the individual decision-making processes of new enterprise start-ups. This produces a plethora of small business organisations that service clients at distance using information and communication technologies (ICT), coupled with the concomitant industry expertise and contacts. There is a stretching of networks, enabled by ICT, whereby pre-existing relationships continue to be exploited. Consequently all firms, including home-based businesses and micro firms are easily established and represent a plethora of business models engaging in networks at a range of spatial scales.

This thesis argues that BPS sectors are characterised by a plurality of business organisations which are crucial for the continual development of the sectors. Integral to this are ICT which facilitate a set of extensively and intensively flexible business organisations.

Type of Work: Thesis (Doctorates > Ph.D.)
Award Type: Doctorates > Ph.D.
Supervisor(s):
Supervisor(s)EmailORCID
Daniels, PeterUNSPECIFIEDUNSPECIFIED
Bryson, JohnUNSPECIFIEDUNSPECIFIED
Licence:
College/Faculty: Colleges (2008 onwards) > College of Life & Environmental Sciences
School or Department: School of Geography, Earth and Environmental Sciences
Funders: None/not applicable
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > HC Economic History and Conditions
URI: http://etheses.bham.ac.uk/id/eprint/878

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