# I am because we are: a systems approach to strategy design

Evans, Rhianne (2015). I am because we are: a systems approach to strategy design. University of Birmingham. Ph.D.

 Preview
EvansR15PhD.pdf
PDF - Accepted Version

## Abstract

The word $$strategy$$ has represented many concepts since it originated in a military domain. Fundamentally, it is concerned with determining how best to direct systems in a changing world. However, in today's increasingly complex and vertically separated sectors, conventional top-down approaches to strategy design are becoming less applicable. The proverb 'I am because we are' encapsulates the idea that the world is not formed of independent, separate entities, but that all beings and actions are connected. This thesis puts forward a case for applying that way of thinking in a systems approach to strategy design.

The proposed approach comprises three processes which are aligned with systems engineering principles, to plan, capture and communicate strategy. It is argued that strategy documents produced by following the approach would be clearer and more rigorous. To the field of strategy, this research offers a language framework for discussing strategy concepts, a new approach for designing strategy, and pragmatic guidance for strategy design exercises. In the field of systems thinking, it contributes to the challenge of translating systems engineering principles for non-traditional domains.

Type of Work: Thesis (Doctorates > Ph.D.)
Award Type: Doctorates > Ph.D.
Supervisor(s):
Supervisor(s)EmailORCID
Roberts, CliveUNSPECIFIEDUNSPECIFIED
Elphick, JonUNSPECIFIEDUNSPECIFIED
Licence:
College/Faculty: Colleges (2008 onwards) > College of Engineering & Physical Sciences
School or Department: School of Engineering, Department of Electronic, Electrical and Systems Engineering
Funders: Engineering and Physical Sciences Research Council
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > TF Railroad engineering and operation
URI: http://etheses.bham.ac.uk/id/eprint/6322

### Actions

 Request a Correction View Item