Browse by Author/Supervisor
Number of items: 4.
Mora Avila, Paulo César (2015) User-generated advertising: the effects of consumer-created brand videos and self-construal on brand attitudes. Ph.D. thesis, University of Birmingham.
Istanbulluoğlu, Doğa (2014) An exploration of consumers’ online complaining behaviour on Facebook. Ph.D. thesis, University of Birmingham.
Leek, Sheena (1998) An investigation of consumers’ decision processes and styles. Ph.D. thesis, University of Birmingham.
Kumakura, Taeko (2013) Roles of knowledge and networks in SME internationalisation. M.Res. thesis, University of Birmingham.