Creating a French brewing heritage through terroir

Berry, Alexandra (2019). Creating a French brewing heritage through terroir. University of Birmingham. M.A.

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Abstract

The relevance of terroir in the creation of a French brewing heritage

Drinking is a performance that reveals our identity and is shared by a community to become a distinctive behavioural pattern. In France this notion is particularely relevant through the promotion of terroir referring to the soil, the art and craft that went into the creation of the product. The importance and global recognition of the terroir is the basis of recognition for French wines on the international market, linking the product to a regional identity and craft.

The need for craft, heritage and authenticity through terroir has spread to the brewing industry with French breweries opening every week to achieve one goal: brewing craft and local. The development of autonomous breweries that cultivate their ingredients is developing the concept of bière de terroir. Different beer styles can in fact be directly linked to their terroir as a result of a region's geography, topography, economy, politics and cultural heritage.

My research will look at the importance of terroir in the creation of a French gastronomic heritage and its influence on the brewing industry. Though my research I want to find out if this terroir heritage can enable and be relevant in the creation of a French brewing heritage.

Type of Work:

Thesis (Masters by Research > M.A.)

Award Type:

Masters by Research > M.A.

Supervisor(s):