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The organisation and economic geographies of marketing and public relations businesses in the West Midlands

Williams, Stephen (2010)
Ph.D. thesis, University of Birmingham.

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Abstract

This thesis examines the marketing and public relations industries in a sub-region of the West Midlands GOR, which stretches from Birmingham to the country towns and villages of Warwickshire and Worcestershire. The area is characterised as a hotspot for particular knowledge intensive businesses and entrepreneurial activity. By undertaking a whole sector analysis the formation and embeddedness of firms within the tight-knit marketing and PR community are elucidated.

Examining acts of entrepreneurship and firm formation highlight the importance of different factors in the individual decision-making processes of new enterprise start-ups. This produces a plethora of small business organisations that service clients at distance using information and communication technologies (ICT), coupled with the concomitant industry expertise and contacts. There is a stretching of networks, enabled by ICT, whereby pre-existing relationships continue to be exploited. Consequently all firms, including home-based businesses and micro firms are easily established and represent a plethora of business models engaging in networks at a range of spatial scales.

This thesis argues that BPS sectors are characterised by a plurality of business organisations which are crucial for the continual development of the sectors. Integral to this are ICT which facilitate a set of extensively and intensively flexible business organisations.

Type of Work:Ph.D. thesis.
Supervisor(s):Daniels, Peter and Bryson, John
School/Faculty:Colleges (2008 onwards) > College of Life & Environmental Sciences
Department:Geography Earth and Environmental Sciences
Subjects:G Geography (General)
HC Economic History and Conditions
Institution:University of Birmingham
Library Catalogue:Check for printed version of this thesis
ID Code:878
This unpublished thesis/dissertation is copyright of the author and/or third parties. The intellectual property rights of the author or third parties in respect of this work are as defined by The Copyright Designs and Patents Act 1988 or as modified by any successor legislation. Any use made of information contained in this thesis/dissertation must be in accordance with that legislation and must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the permission of the copyright holder.
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