Raghavan, Sukanya (2010)
M.Phil. thesis, University of Birmingham.
Organic farming is an environmentally friendly farming that has become a flourishing business. It uses eco-friendly technologies to cater to the needs of the affluent society’s world over. The use of modern technology is combined with environmental bureaucratic standards in a capitalist market to provide high quality of life to the environmentally conscious individual. In this study, the different approaches to organic farming in the UK and India (Karnataka) have been discussed. Bureaucratic certification has a crucial role in demarcating the distinction between modern and traditional organic farming. In a capitalist society, the bureaucratic commodification of organic products has made them distinct in an era of Ecological Modernisation. Ecological Modernisation is an approach that believes in combining environment friendly technology and bureaucracy in terms of stringent environmental standards to meet the requirements of the affluent public. In India and UK ‘Organic’ is a product that needs to be certified in order for it to prove its ecological bearings so that it can be traded. The bureaucracy by itself accounts for a very small value of the total amount that is spent on organic foods, yet it plays a pivotal role.
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