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An investigation into the factors that influence parental choice of early education and care

Beckett, Lynn Susan (2015)
M.Res. thesis, University of Birmingham.

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This study explores the factors that influence parents’ choice of early education and care in a local authority with high levels of deprivation. A questionnaire survey, which generated both quantitative and qualitative data, provides an insight into parents’ views.

The study focuses on parents using their child’s entitlement to fifteen hours of free early education, in the private and voluntary sectors.

Findings show that the main factor influencing choice is location, followed by staff attitudes and behaviours, reputation and the free entitlement. Sources of information include word-of-mouth recommendations and the internet.

The study identifies the importance of parental engagement, with access to staff fundamental to the involvement of parents. The exchange of information helped to build relationships based on trust and co-operation which influenced parents’ satisfaction levels with the quality of both early education and care.

Type of Work:M.Res. thesis.
Supervisor(s):Thomas, Hywel and Greenway, Celia
School/Faculty:Colleges (2008 onwards) > College of Social Sciences
Department:School of Education
Subjects:HQ The family. Marriage. Woman
HT Communities. Classes. Races
LB1501 Primary Education
Institution:University of Birmingham
ID Code:5757
This unpublished thesis/dissertation is copyright of the author and/or third parties. The intellectual property rights of the author or third parties in respect of this work are as defined by The Copyright Designs and Patents Act 1988 or as modified by any successor legislation. Any use made of information contained in this thesis/dissertation must be in accordance with that legislation and must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the permission of the copyright holder.
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