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The processing of stereotype-relevant information during reading

Haecker, Christine Berta Maria (2010)
Ph.D. thesis, University of Birmingham.

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I examined the processing of stereotype-relevant information during reading, in particular the degree to which stereotype-mismatch detection and resolution are resource-dependent. In addition I investigated the effects of stereotype-relevant episodic representations on subsequent linguistic and non-linguistic processing. Experiment 1 showed that reading participants looked longer at pronouns that mismatched the stereotypical gender of the agent than at stereotype-matching pronouns (e.g., “...the secretary familiarised herself/ himself...”). Experiment 1 also showed that mismatch detection can take place even when readers are cognitively busy, but that later integration processes might be compromised, resulting in an increased memory bias. Experiments 2 and 3 showed that the episodic representations resulting from reading stereotype-relevant sentences are strong and stable enough to cancel out a mismatch effect in a second sentence, unless the stereotypical representation is reemphasised by a repetition of the occupation label. Experiments 4 to 7 showed that gender-categorisation was facilitated for target faces that matched rather than mismatched a priming stereotypical occupation label (e.g., secretary); such an effect was not found for more complex prime stereotype- relevant sentences. It can be concluded that episodic stereotype-relevant representations can affect further processing of linguistic and non-linguistic information. This influence, however, is limited by existing stereotype representations.

Type of Work:Ph.D. thesis.
Supervisor(s):Meyer, Antje (Professor) and Quinn, Kimberley (Dr)
School/Faculty:Colleges (2008 onwards) > College of Life & Environmental Sciences
Department:School of Psychology
Subjects:BF Psychology
Institution:University of Birmingham
ID Code:564
This unpublished thesis/dissertation is copyright of the author and/or third parties. The intellectual property rights of the author or third parties in respect of this work are as defined by The Copyright Designs and Patents Act 1988 or as modified by any successor legislation. Any use made of information contained in this thesis/dissertation must be in accordance with that legislation and must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the permission of the copyright holder.
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