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Second and third generation South Asian service sector entrepreneurship in Birmingham, United Kingdom

Dewitt, Sunita (2011)
Ph.D. thesis, University of Birmingham.

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This thesis explores second and third generation South Asian entrepreneurship in Britain. To date the majority of studies have focused on understanding entrepreneurship by first generation South Asian immigrants who established businesses in traditional sectors of the economy, frequently as a result of „push‟ and „pull‟ factors. This thesis extends the work on South Asian entrepreneurship to second and third generation South Asian entrepreneurs. These generations are detached from immigrant status and the majority have been assimilated into British culture and economy, they are the British/Asians. This thesis explores the driving forces and strategies deployed by these succeeding generation of South Asians in setting up businesses in Birmingham‟s service sector economy. A framework is developed to understand South Asian entrepreneurship that consists of four elements: individual‟s driving forces, financial input, support networks and market opportunities. These elements consist of factors such as background which involves personal attributes including encouragement from parents to obtain educational credentials; inspiration from entrepreneurial family networks; and the desire to achieve status and flexibility; support networks explores the role of co-ethnic, community-based and business associations. And finally, market opportunities include the deployment of specific strategies by these entrepreneurs in locating markets for their products and services. A significant component of this is the way these generations utilise their ethnicity and duality not only to target clients and widen markets but also innovate their goods and services through fusing together aspects of Asianess and Britishness to create „hybrid products‟ which are intended to penetrate new markets.

Type of Work:Ph.D. thesis.
Supervisor(s):Bryson, John and Taylor, Michael
School/Faculty:Colleges (2008 onwards) > College of Life & Environmental Sciences
Department:School of Geography
Subjects:G Geography (General)
HC Economic History and Conditions
Institution:University of Birmingham
ID Code:1636
This unpublished thesis/dissertation is copyright of the author and/or third parties. The intellectual property rights of the author or third parties in respect of this work are as defined by The Copyright Designs and Patents Act 1988 or as modified by any successor legislation. Any use made of information contained in this thesis/dissertation must be in accordance with that legislation and must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the permission of the copyright holder.
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