The Changing Management of Networked Electronic Information Resources

Craft, Edward (2008). The Changing Management of Networked Electronic Information Resources. University of Wolverhampton. Other

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Abstract

It is suggested that the Boston Consulting Group (BCG) Matrix is an appropriate model for the lifecycle of the use of networked information resources at UK universities. Despite the fact that the metrics for this model – the market share and market attractiveness - and the traditional measurement of return-on-investment are not directly applicable to this field.

The BCG Matrix is examined in its suitability for this application as are the extensions and alternatives that have been proposed for its various failings.

The use of networked CD-ROMs as information resources is the focus of the report as between 1985 and 2005 it has passed through all four stages of the matrix. The duration of this life-cycle gives an opportunity to examine the internal and external factors that have driven this and the changes in management style required over a technology’s life.

A case study into the use of networked CD-ROMs at the University of Birmingham is presented showing how practical use of the technology mirrored the theory and a survey is made of other UK universities to prove the case study is representative of general circumstances.

The report finds that the use of the model is a valid one as its predictions are bourn out in practice in the life of the technology and in the case study. The survey shows that the case study is typical of UK university experiences in almost all respects.

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Thesis (Other)

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Other

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